Yes—if priced fairly and in good condition, EBC bikes can still be solid comfort cruisers.
Electric Bike Company: Brand Guide and Model Comparison
Written by: Rémy Rossi | February 3, 2026 | Time to read 3 min
Electric Bike Company made some of the most stylish cruiser e-Bikes of the 2010s, but then the brand closed its doors almost overnight.
More about the Author: Rémy Rossi
Rémy Rossi is a bike writer, mechanic, and educator who got his start in community-based bike shops and co-ops. With a decade in the industry, he still wrenches on bikes when he can and plays bike polo on a fixie.
Once a familiar name in the entry-level e-Bike world, Electric Bike Company (EBC) built colorful, customizable cruiser e-Bikes that emphasized comfort over performance. Though the brand ultimately shut down in 2025, many riders still encounter EBC bikes on the road and on the resale market. Here’s everything you need to know about the now-defunct electric bike brand, past models, and recommended alternatives.
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What is the Electric Bike Company?
The Electric Bike Company was founded in 2014, headquartered in Costa Mesa, California, but has since ceased operations as of October 2025. The brand made entry-level recreational e-Bikes that were highly customizable. All models were some type of cruiser bike designed to be comfortable and easy to ride. EBC bikes were assembled in the US with foreign parts.
Though the company has a poor reputation for customer service and support, riders generally really liked its electric bikes. The cruiser e-Bikes were a decent value and looked better than many other models due to fun colors and chic styling. The company struggled after the pandemic and made some wrong choices navigating shifting tariffs of the Trump administration, ultimately leading to the company closing its doors in late 2025.
Is the Electric Bike Company still in business?
No, the Electric Bike Company filed for bankruptcy in October 2025 and was not acquired by any other business. The closure happened in a bit of a quick and chaotic way, leaving customers waiting for e-Bikes that never came, and with many questions about product support. Many riders are still riding their EBC e-Bikes today, and occasionally Upway acquires some models for reconditioning and sale online, complete with our 1-year warranty.
Alternative e-Bike brands similar to Electric Bike Company
If you’ve heard good things about the Electric Bike Company and are looking for something similar, several electric bike brands may match your needs. EBC was one of many newer e-Bike brands that focused on entry-level and affordable models, opting for a comfortable design and value-oriented components, rather than high-end performance.
Here are some recommended alternatives to the Electric Bike Company:
- Electra: A comfort-focused bike brand known for laid-back cruisers and casual e-bikes with relaxed geometry.
- Pedego: A US e-Bike brand offering easy-to-ride, comfort-oriented models through a large dealer network.
- Magnum: A value-driven e-Bike brand focused on practical, affordable commuter and adventure bikes.
- Aventon: A popular California brand known for stylish, tech-forward e-Bikes at accessible prices.
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Electric Bike Company Model Comparison (Discontinued)
Existing Electric Bike Company owners may have these models below, which are now out of production:
- Model R: Rugged cruiser e-Bike for street cruising and light off-road riding
- Model A: More affordable classic cruiser with a laid-back look and feel and an upright riding position
- Model E: Dependable, budget-oriented cruiser e-Bike for everyday use
- Model S: Retro-styled cruiser electric bike built for commuting and easy rides around town
- Model J: Moto-inspired cruiser designed to ride like a lightweight electric moped
- Model Y: Fully-equipped cruiser e-Bike with retro styling.
Frequently Asked Questions
Are Electric Bike Company e-Bikes still worth buying?
Can you still get parts or service for Electric Bike Company models?
Basic components are fairly standard, but brand-specific support is limited since the company closed.
Does Upway sell Electric Bike Company bikes?
Occasionally, when available, Upway reconditions select models and includes a 1-year warranty.
Key Takeaways
- Electric Bike Company specialized in stylish, customizable cruiser e-Bikes.
- The brand closed in October 2025 after financial and supply-chain challenges.
- Riders seeking similar bikes today have strong alternatives like Electra, Pedego, Magnum, and Aventon.
