Yes. Bluejay electric bikes are designed for comfortable, everyday use, especially city commuting and casual cruising. Their upright geometry, step-through frames, and pedal-assist motors make them ideal for errands, beach paths, and urban streets, with style-forward details that stand out from typical e-Bikes.
Bluejay Electric Bike Guide: Vintage-Inspired & Mom-Designed
Written by: Rémy Rossi | December 26, 2025 | Time to read 6 min
Founded by a former fashion and beauty executive, Bluejay brings a chic design perspective to the e-Bike world. See for yourself below!
More about the Author: Rémy Rossi
Rémy Rossi is a bike writer, mechanic, and educator who got his start in community-based bike shops and co-ops. With a decade in the industry, he still wrenches on bikes when he can and plays bike polo on a fixie.
Bluejay electric bikes sit at the intersection of fashion, function, and family-friendly design. With vintage-inspired cruisers, a modern all-terrain model, and one of the few purpose-built kids’ electric bikes on the market, Bluejay keeps its lineup small and intentional. In this guide, we’ll break down what makes Bluejay e-Bikes unique, who they’re best for, and how to score one for less through Upway’s expertly inspected, pre-owned electric bikes.
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What are Bluejay electric bikes?
Bluejay is a small electric bike brand with a focus on good-looking models for everyday riding. Bluejay has a limited fleet of e-Bikes, including a vintage-inspired step-through cruiser, a sportier all-terrain e-Bike, and a kid-specific electric bike.
Founder Jen Cohen Bogan came from a fashion and beauty background to make electric bikes with better style, ready for active lifestyles. Bluejay e-Bikes are more chic than your average pedal-assist bike with frame color options, streamlined designs, and integrated batteries. The electric bikes are manufactured in Taiwan, as is the case with many other brands, and Bluejay has its flagship showroom in Newport Beach, CA.
Founder Jen Cohen Bogan came from a fashion and beauty background to make electric bikes with better style, ready for active lifestyles. Bluejay e-Bikes are more chic than your average pedal-assist bike with frame color options, streamlined designs, and integrated batteries. The electric bikes are manufactured in Taiwan, as is the case with many other brands, and Bluejay has its flagship showroom in Newport Beach, CA.
Why ride Bluejay e-Bikes?
Many riders are drawn to Bluejay electric bikes because of their stylish looks, with solid performance backed up by dependable components. Bluejay e-Bikes are a great choice for cyclists who want an electric bike with an elevated design, including white tires, front baskets, unique colors, and slim frames. After all, we all like to stand out from the crowd, don’t we?
From cool chic to vintage-inspired aesthetics, Bluejay electric bikes catch the eye decently well. There are also name-brand, quality parts. All models have Shimano gearing, Tektro hydraulic disc brakes, and a Bafang motor (rear hub drive or mid-drive).
To me, the retail price for these bikes does seem relatively steep, considering the chosen components. New electric bikes cost between $3,000 and $4,000— that’s similar to popular bikes from the likes of Trek, Specialized, or Gazelle— but don’t have as premium of drive units. But luckily for you, Upway offers unbeatable deals on pre-owned Bluejay electric bikes, including a full inspection and 1-year warranty on all models.
🤝 Why you can trust us for buying an e-Bike?
- Great prices: Get your next e-Bike for up to 60% off retail prices, in new or like-new conditions.
- Quality Guaranteed: Every e-Bike is rigorously certified by a team of professional mechanics, and comes with a 1-year warranty.
- Delivered to Your Door: Delivered to your home within a week. Change your mind? Return it thanks to our 14-day return policy.
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Bluejay E-Bike Models
Bluejay Premiere
The Bluejay Premiere is the brand’s range-topping electric bike with a vintage-inspired design and mid-drive motor. It’s a retro-styled cruiser that’s fully loaded with convenient features and quality parts, including both a front basket and rear rack. The Premier is powered by a Bafang M400 250W mid-drive motor with 80 Nm of torque. As a Class 1 e-Bike, it assists up to 20 mph. Unlike Bluejay’s newer models, the 556 Wh battery is externally mounted to the frame. There’s Shimano Alfine 8-speed internal hub gearing, a rear wheel lock, colored fenders, and colored tires for extra flair. Top style and comfortable cruising— what’s not to love?
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Bluejay Premiere Lite
The Premier Lite model is a more approachable version of the Bluejay’s flagship model, swapping out a mid-drive motor with a Bafang rear hub drive. It’s still a vintage-inspired step-through cruiser and assists to Class 1 speeds. There are reliable, quality components like the Shimano Deore 10-speed drivetrain and Tektro hydraulic disc brakes, too. It’s relatively lightweight at only 50 pounds and rolls on Schwalbe 700c x 50mm tires. This model is a bit sleeker with an integrated removable battery and optional rear and front racks to carry cargo. Slimmer, rear drive-powered, but with all the same style!
Bluejay WILD
The Bluejay WILD bucks vintage design cues for a more modern, all-terrain build. It’s somewhere between an electric hardtail mountain bike and a tamer hybrid e-Bike, equipped with off-road tires and a suspension fork with 100mm of travel. There’s a Class 1 250W rear hub motor, Shimano Deore 10-speed gearing, and Tektro hydraulic disc brakes. It’s light on its wheels at just 47 pounds and rolls on 27.5 x 2.35” mountain bike tires. For multi-surface riding and the light trail adventure, go wild on this Bluejay electric bike.
Bluejay WILD Kids
The Bluejay WILD Kids is an electric bike designed specifically for young riders between the ages of 8 and 12+ years old. There are smaller wheels and a lower maximum speed that better suit developing riders to keep them safe. The Small size fits riders from 4’2 to 5’ and has 24” tires, topping out at 12 mph of assistance. The Medium version fits kids from 4’6” to 5’4” and has larger 27.5” tires, assisting up to 15 mph.
The Bluejay WILD Kids is powered by a 250W rear hub motor and 360 Wh battery. There’s a Shimano Deore 10-speed drivetrain, Tektro hydraulic disc brakes, and a suspension for with 100mm of travel. The mid-step frame swoops down for more top tube clearance that’s a bit safer. This electric bike is “mom-designed” and actually makes sense for kids with its reined-in speed specs that encourages safer, more controlled riding— that is, if you do really want kids to ride an electric bike rather than a standard bicycle, but that’s a conversation for another day.
Bluejay Sport
On its way out of the Bluejay fleet, the Sport model is a versatile electric bike with fast specs and fully-loaded features. It’s a Class 3 e-Bike that speeds up to 28 mph thanks to the Bafang M600 500W mid-drive motor with 100 Nm of torque. The 620 Wh battery mounts externally to the frame, and the rugged build is ready for gravel, dirt, or hilly city streets. There’s a front and rear rack to load up and truly turn this multi-purpose e-Bike into a SUV on two wheels. It rolls on 29" x 2.1" tires with a heavier tread and relies on a Shimano Deore 10-speed drivetrain and Tektro hydraulic disc brakes. If you like Surly or Salsa bikes, this capable model should be right up your alley.
Frequently Asked Questions
Are Bluejay electric bikes good for everyday city riding?
What makes Bluejay e-Bikes different from other electric bike brands?
Bluejay e-Bikes blend vintage-inspired design with dependable components. The brand focuses on chic aesthetics while using trusted parts like Shimano drivetrains, Tektro hydraulic disc brakes, and Bafang motors, balancing looks with real-world performance.
Are Bluejay electric bikes worth the price?
New Bluejay e-Bikes retail between $3,000 and $4,000, which reflects their design-first approach. For better value, many riders choose pre-owned Bluejay electric bikes from Upway, where each bike is fully inspected, backed by a 1-year warranty, and offered at a significantly lower price, making premium style more accessible.
Key Takeaways
- Style-first, not style-only: Bluejay electric bikes stand out with vintage aesthetics, but still deliver dependable performance thanks to Shimano, Tektro, and Bafang components.
- A focused lineup for real riders: From chic city cruisers to all-terrain and kid-specific e-Bikes, Bluejay covers everyday use without overcomplicating things.
- Better value through Upway: While new Bluejay e-Bikes carry premium price tags, buying pre-owned from Upway unlocks major savings, a full inspection, and a 1-year warranty, without sacrificing style.
