No. Eligible e-Bikes from other brands can also be traded in through Upway.
Upway x Aventon ReFrame: Give Customers an Extra $100 Toward Their Next Aventon
Written by: Upway Team | September 2026 | Time to read 4 min
This September, Aventon ReFrame is giving dealers another tool to help customers upgrade: an additional $100 on the first 100 qualifying trade-ins associated with the purchase of a new Aventon.
From September 1 through September 30, the first 100 qualifying completed ReFrame trade-ins will receive a $100 bonus on top of the normal Upway trade-in value when the customer purchases a new Aventon. Whether your customer is upgrading from an older Aventon or switching from another e-Bike brand, ReFrame turns the bike they already own into purchasing power for their next one.
Looking to start a trade-in? Upway’s made it easy— head over to b2b.upway.app for a seamless process, from valuation to payment.
From Their Current E-Bike to a New Aventon
ReFrame is designed to make trade-in simple for both your customer and your dealership. Here’s how the ReFrame program works:
- Value Their Current E-Bike: Go to b2b.upway.app, enter the details of the customer’s current e-Bike, and receive an Upway trade-in valuation.
- Sell the New Aventon: Use the value of their current bike to make the upgrade more accessible and help close the new-bike sale.
- Submit the New Aventon Details: Provide the model and serial number of the new Aventon sold and link it to the corresponding completed trade-in.
- Receive the $100 September Bonus: For the first 100 qualifying trades, once the transaction has been validated, Upway pays the additional $100 directly to your dealership.
You sell the new bike. Upway handles the old one. Your dealership doesn’t need to purchase, price, store, or resell the customer’s used e-Bike. Upway manages the trade-in from there.
Change the Conversation From Price to Upgrade Cost
A customer looking at the full price of a new e-Bike may hesitate. Trade-in gives you another way to frame that conversation by putting a real value on the bike they already own.
Upway trade-in value: $850
September ReFrame bonus: +$100
Total value: $950
Instead of only asking: “What does the new Aventon cost?”, the customer can start thinking about: “What does it cost me to upgrade?” That difference can make the next-bike decision significantly easier.
Here’s an example:
Upway trade-in value: $850
September ReFrame bonus: +$100
Total value: $950
Instead of only asking: “What does the new Aventon cost?”, the customer can start thinking about: “What does it cost me to upgrade?” That difference can make the next-bike decision significantly easier.
Example for illustration only. Actual trade-in values vary by bike.
Upway’s platform handles it all— go to b2b.upway.app when it’s time for a seamless trade-in from start to finish!
Their Current E-Bike Doesn’t Have to Be an Aventon
ReFrame isn’t only for existing Aventon owners. Customers can trade in eligible e-Bikes from many different brands, giving your dealership another way to support both existing customers and riders considering Aventon for the first time.
- Help Existing Aventon Riders Upgrade: Turn the value of their current Aventon into purchasing power for their next model.
- Bring New Riders Into Aventon: If a customer currently rides another brand, their existing e-Bike can still have trade-in value that helps them make the switch.
- ReFrame can be both an upgrade tool and a new-customer sales tool.
Start With One Simple Question
Trade-in works best when it becomes part of the normal new-bike conversation. You don’t need to wait for the customer to bring it up.
“Do you have an e-Bike at home you’d like to trade in?”
Ask the question when a customer:
- Already owns an e-Bike
- Is considering an upgrade
- Thinks the new bike is outside their budget
- Wants to switch from another brand to Aventon
- Says they need to sell their existing bike before buying
- Is comparing whether to upgrade or keep their current bike
Their existing e-Bike could represent hundreds— and sometimes thousands— of dollars of purchasing power toward their next Aventon. The key is simply to ask what they’re riding today.
Your Upway Team Is One Reply Away
Have a customer ready to trade? Need help with a valuation? Not sure whether a bike is eligible? Your Upway team is here to help.
If you already work with an Upway representative, reach out to them directly. If you’re not sure who covers your area, get in touch, and we’ll connect you with the right person.
Hop over to the Upway For Business page to find out which representative covers your area and reach out with any questions you have and additional resources.
Frequently Asked Questions
Does the e-Bike being traded in need to be an Aventon?
Where do I create a trade-in?
Log in at b2b.upway.app to create a trade-in and receive the customer’s Upway valuation.
Does my dealership need to purchase the customer’s used bike?
No. Upway purchases and manages the used bike. Your dealership does not need to take the trade-in into inventory or resell it.
How does the September $100 promotion work?
The first 100 qualifying completed ReFrame trade-ins associated with the purchase of a new Aventon receive an additional $100 bonus on top of the normal Upway trade-in value.
What information does my dealership need to provide?
You’ll need to provide the model and serial number of the new Aventon sold and link it to the corresponding completed trade-in so that Upway can validate the transaction.
Who receives the additional $100?
Once the transaction has been validated, Upway pays the $100 directly to the dealership.
How long does the promotion run?
The promotion runs from September 1 through September 30, 2026, and applies to the first 100 qualifying completed trade-ins.
