Upway x Aventon Launch the Largest E-Bike Trade-In Program Ever
Written by: Rémy Rossi | Updated: November 23, 2025 | Time to read 4 min
Upway & Aventon’s joint holiday campaign offers a $200 bonus for trade-ins through December 24!
More about the Author: Rémy Rossi
Rémy Rossi is a bike writer, mechanic, and educator who got his start in community-based bike shops and co-ops. With a decade in the industry, he still wrenches on bikes when he can and plays bike polo on a fixie.
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What is the Aventon Re-Frame Program?
The program is launching across 165 Aventon Signature Dealers nationwide, supported by Upway’s real-time pricing tool, which provides an instant value estimate of your current e-Bike. And you don’t have to trade in an Aventon e-Bike— the program accepts e-Bikes from most major brands.
To mark the program’s debut, a special holiday promotion will run from until December 24, offering customers an additional $200 credit when you trade in any e-Bike.
What makes this trade-in program so special?
The Aventon Re-Frame Program streamlines the upgrade experience to give you a smoother path to a new Aventon e-Bike. You can bring your existing e-Bike to any participating dealer, receive an immediate quote powered by Upway’s pricing algorithm, and apply that value directly toward your Aventon purchase in-store.
Since 2022, Upway has been partnering with Aventon, other major brands, and local bike shops to facilitate tens of thousands of trade-ins across Europe and the US. This initiative marks Upway’s largest program to date.
“Partnering with Aventon, the leader in the U.S. e-Bike market, underscores the strength and reliability of our service. Together, we’re expanding access to safe, high-performance e-Bikes nationwide and driving progress toward a more sustainable mobility future.”
—Maxime Renson, General Manager USA at Upway
The program supports your local Aventon dealer
The Aventon Re-Frame Program offers a simple, risk-free way for participating bike shops to accept pre-owned models and convert them into new-bike purchases. By bringing more riders through the door, the program increases opportunities for shops to sell accessories, offer services, and strengthen their business overall.
“We are excited to announce the Aventon Re-Frame Powered by Upway Program to make premium eBikes more accessible than ever. This program ensures more riders can experience Aventon’s design and performance, while giving our bikes a second life. This is a win for the environment, a win for our customers looking to upgrade, and a significant win for our Signature Dealers.”
—Malte Homeyer, Global Brand Director at Aventon
What is Aventon?
🤝 Get an even better discount when you trade in your electric bike now!
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What is Upway?
Since 2021, Upway has refurbished and sold more than 100,000 e-Bikes. Upway sources electric bikes from leading brands as well as bike shops and individual sellers, then restores them through a strict 50-point inspection process at its industrial refurbishment centers, or UpCenters.
Customers can purchase reconditioned e-Bikes for up to 60% off their original retail price, backed by a one-year warranty. Upway’s large-scale ambitions and rapid growth are supported by more than $125 million in total funding.
Key Takeaways
- Aventon’s new Re-Frame Program, powered by Upway, is the largest e-Bike trade-in initiative in the U.S.
- Riders can trade in most major e-Bike brands for instant credit toward a new Aventon model.
- The program boosts local bike shops while advancing Upway’s mission to extend e-Bike lifecycles sustainably.
