Pure Cycles Bike Buyer’s Guide

Written by: Nick Cowie | July 12, 2026 Time to read: 5 min

Pure Cycles is popular with urban riders thanks to their collection of city bikes, adventure machines, and fixed-speed bikes. They use durable steel and lightweight aluminum to make their frames, giving them more resilience in the city and on gravel

More about the Author: Nick Cowie

Nick is a writer with seven years of experience in the cycling industry. In his free time, he enjoys swimming, Jiu Jitsu, and spending time outdoors.

Pure Cycles bike company logo
Gravel adventures have grown in popularity over the last decade, so Pure Cycles decided to shift their focus in that direction. They are now the makers of one of the best budget gravel bikes on the market. The brand also has a heavier electric bike focus these days. This development comes after retiring many of their single-speed bikes and city bikes. It is unclear if they will return to the urban cycling market. 

Thanks to brands like Upway who buy used bikes and refurbish them, the retired Pure Cycles models can still be had. Check out Upway’s catalog regularly to see if we have one in stock. Let’s check out some of the current and retired models from Pure Cycles. 

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Pure Cycle’s history

Pure Cycles was started by a few friends in college who wanted to make cool and affordable fixed-speed bikes for urban riders. The Los Angeles-based company started in 2010 and made headlines when they made the first glow-in-the-dark bicycle. After their rise in popularity, the brand expanded to make beach cruisers, commuter bikes, and regular road bikes. They even used Kickstarter to fund an electric bike project. Before long, Pure Cycles had a full lineup. 


After years of success in the urban cycling community, Pure Cycles was purchased by JBI.bike in 2020. JBI uses their massive network to offer direct-to-door shipping of a fully assembled bike. These days, the Pure brand has shifted away from urban road bikes and is bigger in the gravel and electric bike communities. They still place a focus on tough metal frames and affordable prices. 

ModelCategoryKey Specs
Pure Cycles Adventure ALGravel / Adventure BikeLightweight aluminum frame material; carbon fork for low weight and stiffness; designed for bikepacking, urban adventures, and gravel riding; generous tire clearance; 11-speed SRAM drivetrain; versatile all-terrain performance; recognized as a budget-friendly gravel bike.
Pure Cycles Flux E-AssistElectric Commuter BikeLightweight rust-resistant aluminum frame; 350W rear-hub motor; long-range battery; up to 60 miles of pedal assistance; 7-speed Shimano drivetrain; responsive pedal-assist system; designed for daily commuting and urban riding.
Pure Cycles OriginalFixed-Gear / Urban Road BikeHigh-tensile steel frame; fixed-gear drivetrain; rim brakes; flat-bar design; lightweight and simple construction; built for speed and efficiency in urban environments; affordable and low-maintenance platform.
Pure Cycles City ClassicCity / Commuter BikeDurable steel frame; upright riding geometry; available in 3-speed and 8-speed configurations; equipped with fenders and rear rack; designed for comfortable city commuting and everyday transportation; handles rough urban streets with ease.
Pure Cycles City Step-ThroughComfort / City BikeStep-through steel frame design; very upright riding position; available in 3-speed and 8-speed configurations; includes rack and fenders; easy mounting and dismounting; designed for relaxed urban cruising and practical transportation.

Current bikes

With Pure Cycle going the way of pedal-assist bikes and gravel bikes, their lineup is changing. Gravel and electric adventures are more popular than ever, so if that is your style, these bikes might be for you. 


  • Pure Cycles Adventure AL: The Adventure AL includes a lightweight and durable aluminum frame and a carbon fork to balance low weight, high stiffness, and durability. It is designed for bikepacking, urban adventures, or gravel treks. The bike includes great tire clearance and an 11-speed SRAM drivetrain. It was rated the Best Budget Gravel Bike by Bicycle Magazine, with its low price and versatile performance. 

  • Pure Cycles Flux E-Assist: The inclusion of a 350W rear-hub motor, responsive assistance, and a long-range battery makes the Flux E-Assist a fun and convenient bike to ride every day. It is made with lightweight aluminum that is also rust-resistant for urban riding. The Flux includes a 7-speed Shimano drivetrain and up to 60 miles of pedal assistance. 

a woman riding a city bike

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Retired bikes


If you go to the Pure Cycles website and click on their urban bikes and fixed-gear models, most of them will say “retired” next to them, meaning that Pure will not be bringing those bikes back. Even though you won’t be able to buy them new or directly from Pure Cycles anymore, you can still look for used and refurbished ones on Upway. 


  • Pure Cycles Original: The original is a big reason Pure Cycles gained its following. It is a fixed-gear bike with rim brakes, giving riders a throwback feel. The bike is designed for speed around the city or any other road. The steel frame is incredibly durable and offers a reasonable price on this flat-bar bike. 

  • Pure Cycles City Classic: The City Classic is made to cruise around the city and handle the less-than-perfect streets that come with it. This bike comes in three and eight-speed models. It is equipped with a rack and fenders to go with a steel frame that has an upright geometry. 

  • Pure Cycles City Step-Through: The City Step-Through is an even more relaxed version of the City Classic. It also has three and eight-speed versions, a steel frame, fenders, and a rack. It has a very upright geometry with a step-through design that makes it easy for riders to get on and off. 

a man closing an Upway bike box


Who are Pure Cycles bikes for?

  • Bargain hunting city riders: Pure Cycles city bikes and fixed gear machines were already inexpensive, but now the only way you can get them is used or refurbished. This means there are even lower prices out there. 

  • Gravel adventurers: If you like going off the beaten path, Pure Cycles makes a very high-functioning gravel bike for a very reasonable price. Keep an eye out because it seems like gravel might be the company’s new direction. 

  • E-Bike enthusiasts: The changing of style in Pure Cycles definitely includes electric bikes. If you want some extra assistance on your city rides, check out the Flux or look for new models as they arrive. 

Frequently Asked Questions

Does Pure Cycle make fixed-gears anymore?

As of now, Pure Cycles does not make any fixed-gear bikes. Their focus has shifted to gravel bikes and electric bikes, and it is unclear if they will ever go back to their old ways.

What accessories does Pure Cycles make?

Pure Cycles makes handlebars, stems, pedals, storage, fenders, and more. They also team up with other brands under the JBI umbrella to make wheels, bags, and a complete lineup of accessories and components. 

What is Pure Cycles’ current specialty?

As the brand has shifted away from urban riding, so has its philosophy. The current Pure Cycles brand makes adventure bikes that can be ridden anywhere for an affordable price tag. 


Key Takeaways


  1. Pure Cycles is affordable: This brand makes very good bikes, but they keep them affordable. It is important to Pure Cycles that their users get a good price, so they use aluminum and steel for their frames. 
  2.  Pure Cycles components match well with their bikes: Pure Cycles has a large collection of components that you can add to your current bike or use to build a new bike. 
  3.  Check Upway for Pure Cycles deals:Upway is always buying and refurbishing electric bikes and regular bikes. See if we have any Pure bikes in stock. 




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