Tuesday Trends: Top Three E-Bike Brands Among Californians

Written by: Rémy Rossi | February 25, 2025 Time to read 5 min

Californians prefer Specialized, Cannondale, and Aventon e-Bikes to provide a boost along the boardwalk, Pacific Coast Highway, and wherever else they love to ride.

More about the Author: Remy Rossi

Rémy Rossi is a bike writer, mechanic, and educator who got his start in community-based bike shops and co-ops. With a decade in the industry, he still wrenches on bikes when he can and plays bike polo on a fixie.

California boardwalk with cyclists and pedestrians

Upway has been crunching the numbers we’ve figured out which electric bike brands are most loved among Californians. The CA e-Bike market is highly competitive with tons of e-Bike riders, long-standing manufacturers with roots in the Golden State, and newcomer brands vying for the top spots.

Wondering what is the best electric bike for California cyclists? Find out who takes gold, silver, and bronze on the pedal-assist podium!

Upway e-Bike trends in California

Cyclists riding near shoreline

There’s a lot of big Upway news coming out of California and we’re always keeping track of e-Bike trends in the state, too. We just opened the Upway UpCenter in Los Angeles and launched unboxed and free standard delivery in the Golden State! Based on used electric bike sales, we’ve calculated the most popular e-Bike types among Californians, offering some interesting insight into what riders are reaching for to scratch that e-Bike itch.

In California, city electric bikes are by far the most popular category, making up slightly more than half of all sales. Customers looking for an electric mountain bike make up a third of sales while the remaining categories represent a significantly smaller slice of the pie. Cargo e-Bikes come in at around 8% with road e-Bikes and folding models measuring about 4% and 2%, respectively.


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Most Popular E-Bike Brands In California

Specialized

Washing Specialized electric bike
Not all Californians know that Specialized is a hometown bike manufacturer, but that doesn’t stop the Morgan Hill-based brand from taking one of the top spots among consumers in CA. Specialized was founded by Mike Sinyard in 1974 in the Bay Area the brand originally focused on bicycle tires before making its mark in mountain biking with the Stumpjumper—one of the first mass-produced MTBs.

The brand has expanded to all cycling disciplines and entered the e-Bike scene in 2012 with the launch of the Specialized Turbo, followed by other models like the Levo, Vado, Creo, and Como. Positioned in the mid- to high-end market, Specialized electric bikes cater to performance-driven cyclists and dedicated recreational riders seeking top quality and reliability.

Standout e-Bike: If you’ve been hanging around my blogs for a while, you’re probably sick of me praising the Specialized Turbo Vado SL city electric bike. The ultra-sleek and lightweight build has an integrated battery for optimized frame design and range. Enjoy all the advantages of an e-Bike while maintaining all of the benefits of a slimmer, lightweight standard bike.

Cannondale

Cannondale Moterra Neo electric bike


Cannondale is one of the top three brands among Calfiornians because of its commitment to innovation and well-rounded fleet of e-Bikes. That may sound too gushy of a compliment but it’s true— Cannondale has always been especially focused on new tech. The brand originally made waves by pioneering the mass production of aluminum frames and pushing the boundaries of frame design, including their renowned CAAD range.

Cannondale’s lineup of electric bikes stretches from city and cargo models or full-suspension e-MTBs and road bikes, almost all of them with premium Bosch drive units. I appreciate the sleek and understanded aesthetics and color options that let the top-tier performance do most of the talking, but there are still several bold choices like the Moterra LT Carbon, for example.

Standout e-Bike: The Cannondale Moterra Neo LT is an excellent enduro electric mountain bike with longer travel for those harder-hitting routes. Shuttle yourself up the mountain and enjoy more laps at the bike park due to the premium Bosch drive unit, including a RockShox full-squish setup, bold frame design, and confident handling.


Aventon

Aventon Aventure electric bike
It seems like you can hardly go five minutes in California without seeing an Aventon e-Bike zoom by. Aventon’s success in the Golden State makes sense, in part, due to its California roots. Founder JW Zhang attended California State University, Long Beach, and subsequently started the brand and expanded global sourcing and manufacturing— Aventon remains headquartered in Brea, California.

As a California native, I remember when Aventon first came onto the scene with its stylish fixed-gear bicycles, capitalizing on the fixie trend of the early 2010s. But after its founding in 2012 and initial success in the fixie market, Aventon pivoted to electric bikes. The brand has since rapidly risen to prominence in the e-Bike industry after launching its first electric model, the Pace 500, back in 2018.

Aventon focuses solely on electric bikes, offering budget-friendly options designed for entry-level riders who prioritize practicality and affordability. Aventon stands out with its modern, stylish designs and innovative features like integrated turn signals and a companion e-Bike app. I think it is this matrix of chic aesthetics and approachable prices that strike a chord with so many Californians— you gotta look good while speeding along the boardwalk, of course.

Standout e-Bike: The Soltera may not get the most press, but it’s my all-time favorite from Aventon (and an Upway best-seller!). The lightweight and sleek setup feels just like a normal hybrid bike but includes a natural boost when you need it, including integrated turn signals and fun color choices, a sure bet for recreational riders or commuters.

Key Takeaways


  1. California’s Top Picks: Specialized, Cannondale, and Aventon lead Upway’s e-Bike sales in the state, with regional ties and strong brand loyalty.
  2. City E-Bikes Rule: Over half of Upway’s California e-Bike sales are city models, while e-MTBs make up a third, with cargo, road, and folding bikes filling smaller niches.
  3. Something for Everyone: Specialized offers high-end performance, Cannondale focuses on innovation, and Aventon provides stylish, budget-friendly options, catering to all rider types.




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