Yes. Cowboy electric bikes are purpose-built for urban riding, featuring a lightweight frame, integrated lights, belt drive, and a 250W rear hub motor ideal for stop-and-go city traffic.
Cowboy Electric Bike Guide: The Brand Is Back
Written by: Rémy Rossi | February 3, 2026 | Time to read 4 min
Built for the city and designed for the city-goer, Cowboy electric bikes are back for more urban riding.
More about the Author: Rémy Rossi
Rémy Rossi is a bike writer, mechanic, and educator who got his start in community-based bike shops and co-ops. With a decade in the industry, he still wrenches on bikes when he can and plays bike polo on a fixie.
I heard someone say once, that city cyclists are just modern-day, urban cowboys. Navigating traffic instead of tumbleweeds, chasing freedom between red lights. Built for the city and designed for the city-goer, Cowboy electric bikes are back, bringing minimalist design, integrated tech, and smooth urban performance. Here’s a complete guide to the resuscitated e-Bike brand and a comparison of its main models.
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What are Cowboy electric bikes?
Cowboy electric bikes are decidedly modern city e-Bikes, boasting a super-sleek aesthetic and integrated tech-savvy features. They use unique features not seen on most other bikes to achieve that characteristic, elegant look. Each bike is powered by Cowboy’s custom-designed 250-watt rear hub motor with 45 Nm of torque. Simply put, they’re built for the city and designed for the city-goer.
The Cowboy brand has recently landed back on its feet after a tumultuous few years, falling prey to similar struggles as the design-forward e-Bike brand VanMoof. The company had to file for bankruptcy in the summer of 2023, faced financial difficulties, and even had to issue a recall. But in December of 2025, the popular brand was acquired by the French manufacturer and micromobility group ReBirth. That means production is set to resume in 2026 and the electric bikes will be manufactured in France.
Looks like this wasn’t the cowboy’s last sunset after all…
Why ride Cowboy electric bikes?
First and foremost, Cowboy electric bikes stand out because of their incredibly sleek aesthetics and modern design. Probably the biggest reason to buy a Cowboy e-Bike is because of how it looks, but underneath that smooth and stealthy surface lies a ton of savvy tech. Similar to Vanmoof, there are frame-integrated lights and battery and Cowboy supports GPS tracking and automatic shifting, too.
Reasons to buy a Cowboy e-Bike:
Reasons to buy a Cowboy e-Bike:
- Unparalleled modern aesthetics
- Integrated technology, including lights, battery, GPS tracking
- Cowboy Connect app (Theft Alerts, Crash Detection, Ride Statistics, Apple Health sync)
- Approachable, easy-to-use design
- Low maintenance
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Cowboy E-Bike Model Comparison
Cowboy Classic
The Cowboy Classic is the brand’s sportiest model, with a geometry similar to that of a flat-bar road bike. It has a slightly more aggressive position, a sport saddle, and assists up to 25 km/h. It is the lightest electric bike of the bunch, coming in at just 18.9 kilograms. Ideal for sporty commuters or roadies who want an efficient e-Bike in the city that feels similar to the race-oriented models they're used to.
Cowboy Cruiser
The Cruiser model is a sleek city electric bike with a more relaxed, upright ride position with curved handlebars and a comfort saddle. Like the Classic version, it’s powered by Cowboy’s custom 250W rear hub motor and belt-drive system, with 40-90 kilometers of range on a single charge. It weighs slightly more at 19.3 kilograms, including the battery. The Cowboy Cruiser ST is the step-through version of the bike.
Cowboy Cross
The Cowboy Cross is a more robust electric bike designed for everyday riding and multi-surface adventures. There’s more cushion because of the front suspension fork and suspension seat post, which each offer 40mm of travel, as well as the extra-wide 60mm tires. The Cowboy Cross ST is the step-through version of the bike.
Frequently Asked Questions
Are Cowboy electric bikes good for city commuting?
What makes Cowboy electric bikes different from other e-Bikes?
Cowboy bikes stand out for their minimalist design, fully integrated battery and lighting, automatic assistance, GPS tracking, and app-based features like theft alerts and crash detection.
Are Cowboy electric bikes coming back after bankruptcy?
Yes. Cowboy was acquired by French micromobility group ReBirth in December 2025, with production restarting in 2026 and manufacturing moving to France.
Key Takeaways
- Cowboy electric bikes combine sleek urban design with advanced integrated technology.
- After financial struggles, the brand is set for a strong comeback under new ownership.
- With multiple models, Cowboy offers options for sporty commuters, comfort riders, and mixed-surface explorers.
