Where to Buy an E-Bike in Madison, Wisconsin

Written by: Chris Van Leuven | March 9, 2026 | Time to read 4 min

Before you begin your search, here are several Madison-area shops where you can get real support and quickly compare a few models. Inventory changes, so treat each make-and-model callout as an example of what to ask to see in-store.

Crazy Lenny’s leans hard into selection and category variety, including electric trikes, demos, and rentals.

Here are two examples of what they carry:

• Trek Verve+ 2 Lowstep Gen 3: Bosch Active Line Plus, 400Wh battery, and built for comfort, errands, and paths
• Trek Verve+ 4S Lowstep Gen 3: Bosch Performance Line Sport, 545Wh battery, designed for longer rides, and has more power
• Electra Ponto Go: Utility-style e-bike with a bench seat, designed for standard commuters and varied use.

ERIK’S is a great stop if you want a clear brand lineup and a shop that does a great job of helping riders understand their categories, brands, models, and specs. They highlight Specialized as a core lineup and list other brands they carry.

Models worth checking out:

• Specialized Turbo Vado 4.0: Turbo Full Power 2.0, 710Wh battery, assist up to 28 mph
• Aventon Ramblas: A100 mid-drive listed at 100 Nm torque, 250W continuous, and up to 750W peak
• Rocky Mountain Altitude Powerplay: Powerplay system at 108 Nm torque, with variable battery options
• BMC Roadmachine 01 AMP: Lightweight-assist, TQ system, 360Wh battery.
  

If you want a direct Trek pipeline, Madison has Trek stores on both sides of town. Both Madison stores offer 24-hour turnaround service for bikes of any brand, with no appointment needed. They carry Trek, Electra, and other brands.

Machinery Row has been a Madison shop since 2002 and has a broad brand mix, including Trek, Giant, and Liv.

Brands and models you’ll commonly see here:

• Trek Rail+: Bosch Performance CX system listed at 85 Nm, with large-battery options
• Cannondale Moterra SL 1: Shimano EP801, 85 Nm, 601Wh battery

Budget Bicycle Center is a great stop if you’re looking for a wide range of options.

Brands and models you’ll commonly see here:

• Trek Verve+ 2 Lowstep Gen 3: Bosch Active Line Plus, 400Wh battery, lights, rack, and fenders come standard
• Fuji E-Traverse 1.1+ / 1.1+ ST: Bosch Active Plus (50Nm), 500Wh battery, Purion display, 63mm suspension fork, pedal assist up to 20 mph

For a quick way to try pedal assist on Madison routes, Madison BCycle is the easiest option. They offer more than 500 electric bikes at 90 stations across the Madison metro area.

Wisconsin uses a three-class framework. A key detail is that Class 3 requires a speedometer.

• Class 1: pedal assist up to 20 mph
• Class 2: throttle-capable up to 20 mph
• Class 3: pedal assist up to 28 mph, speedometer required
  
  

One important family rule: Riders under 16 may not operate a Class 3 e-Bike, though they may ride as a passenger if the e-Bike is designed for passengers.

For state bicycle trails, the Wisconsin DNR notes that Class 1, 2, and Class 3 e-Bikes are allowed on many trails but must observe a 15 mph speed limit, and access is limited to trails listed by the DNR.

Upway lets you compare certified pre-owned e-Bikes from top brands found in Madison shops. As a tip, rather than matching exact local models, compare similar builds across brands and categories. 

Upway offers savings of up to 60% off retail, a 1-year warranty, and a 14-day return policy. And their brands include Trek, Electra, Specialized, Aventon, Cannondale, Rocky Mountain, BMC, Giant, Liv, Fuji, and many others.