Upway’s 2nd Anniversary: LA Launch and Highlights
Written by: Rémy Rossi | March 9, 2025 | Time to read 4 min
Upway US turns two this month— learn about the huge milestones we’ve achieved so far and what’s in store for an exciting 2025!
More about the Author: Remy Rossi
Rémy Rossi is a bike writer, mechanic, and educator who got his start in community-based bike shops and co-ops. With a decade in the industry, he still wrenches on bikes when he can and plays bike polo on a fixie.
Upway US turns two!
It’s been an action-packed two years filled with hard work, successful investment campaigns, and rapidly growing sales in the US. This birthday blog is a great moment to pause and reflect, but the wheels keep turning at Upway US’ pair of UpCenters in New York City and— recently launched— Los Angeles!
Why the LA UpCenter launch is so exciting
California is a huge US market (our largest in terms of both sales and value, actually) and the new UpCenter enables us to build stronger relationships with our West Coast partners. Leading brands like Aventon, Super73, and Specialized are all based in California as well as important retail partners like Mike’s Bikes, e-Ryde LA, and The New Wheel. Having team members on the ground in the Golden State will make for even closer connections with customers and partners.
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California and the Los Angeles area are hotspots for e-Bike ridership and that trend is set to continue. The state has recently implemented its e-Bike incentive program (of which Upway is a proud partner) and continues to improve cycling infrastructure across the state.
Performance highlights & successes
Upway raised more than $65 million from major investors to continue fueling our growth and expansion, including the new UpCenter in Los Angeles. At the moment, we are partnering with more than 500 retailers participating in our trade-in program in the US.
Another key highlight is the huge discounts for our customers. We’ve run the numbers and, on average, e-Bike buyers enjoy more than a 40% discount compared to retail prices, equating to savings of more than $1,000! And our biggest deals boast savings of up to 60% so you can get high-quality electric bikes from the top brands for less.
Looking ahead & Upway’s goals
One of Upway’s core cultural principles is that “We never settle”, so you can expect even more from Upway US in 2025 and beyond.
Right now, we are continuing to develop the LA UpCenter after its recent launch and are excited to leverage these resources for larger inventory, faster shipping, and additional partnerships. We are planning to double the size of our US team this year to achieve our ambitious US goals. The US market is a priority in our global strategy and the wheels are already rolling to make 2025 the best year yet!
Key Takeaways
- West Coast Expansion: Upway US marked its second anniversary with the LA UpCenter launch, strengthening partnerships and logistics in its biggest market.
- Exciting E-Bike Growth: Since launching in the US, we've processed over 10,000 e-Bikes, doubled sales in 2024, and raised a total of $65M — all with the goal of becoming the world's largest e-Bike provider.
- Big Plans Ahead: Upway aims to double its US team, enhance operations, and make 2025 our best year yet!
