Upway’s Official LA UpCenter Launch
Written by: Marta Anadón Rosinach | March 11, 2025 | Time to read 5 min
Upway recently launched its first UpCenter on the West Coast. Here’s the exciting news about the LA UpCenter, including what it means for us, our partners, and e-Bike customers.
More about the Author: Marta Anadón Rosinach
Engineer by training, I spent years at Uber in Strategic Finance and Operations across Europe and the US. I led Upway's US launch—joining the funding team and scaling the e-Bike business. I'm also a proud mom of two toddler boys, a baby girl, and an energetic Dalmatian.
Why the LA UpCenter launch is big news
“California is by far our most important market—more e-Bikes are sold here than anywhere else in the U.S. Being in Los Angeles puts us right at the heart of the country’s e-mobility movement. The LA UpCenter brings us closer to both customers and partners, allows us to offer better prices and faster delivery, and helps us lead the shift toward making circular, affordable e-Bikes the norm in America."
—Marta Anadon (General Manager Upway US, West Coast)
California & LA are key to Upway’s goals
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Impact on the circular economy and mobility industry
“Last year alone, over 1 million e-bikes were sold in the US, and yet the second-hand market is still in its infancy. We are extremely excited for the launch of our LA UpCenter, this step not only will allow to scale our operations but also will allow us to move closer to our partners. We are committed to strengthen our existing relationships and establish new ones and make circular mobility a reality for more people in the United States”
—Alessandro Pregrel (Head of Buying, Upway US)
Operations & customer benefits
Local presence in LA provides faster logistics, lower delivery costs, and free trade-in pick-ups for customers in the region. Since Upway’s launch in the US market, the average discount on an e-Bike has been 40% compared to retail prices— that means customers save around $1,000 per e-Bike, with our best deals offering savings of up to 60%.
UpCenter location: why Redondo Beach?
The UpCenter is located in Redondo Beach in Los Angeles County. It’s close to Inglewood and other blue-collar talent hubs, including the nearby boardwalk area where e-Bikes are so practical and popular. Indeed, “redondo” actually means “circular” and it's a well-rounded, ideal location that checks all the boxes for Upway’s LA UpCenter. The location is safe, operationally efficient, and well-connected to Interstate 405 and we have a great relationship with the trusted landlord, enabling scalable growth.
Up, up & away: what’s next for Upway
Key Takeaways
- Upway’s LA UpCenter Expands Coast-to-Coast: The launch of the LA UpCenter in Redondo Beach marks a major milestone in Upway’s U.S. expansion, solidifying its presence on both coasts and strengthening its role in the growing California e-Bike market.
- Boosting Sustainability: The LA UpCenter contributes to a more sustainable mobility industry. With over 10,000 e-Bikes being processed, Upway aims to refurbish 1 million bikes globally by 2035.
- Customer & Partner Benefits: The new location enables faster delivery, free trade-in pick-ups, and lower prices for West Coast customers, while also creating local jobs and strengthening partnerships with leading bike brands.
