Upway x Conte’s Bike Shop: Trade-In Program

Upway joins up with Conte’s Bike Shop, helping you trade in your used e-Bike and upgrade to a new electric bike, including top deals on Gazelle models. The electric bike trade-in program is now active at all 21 Conte’s locations across the East Coast!

Upway x Conte’s Bike Shop

There’s never been a better time to upgrade your used electric bike. The new collaboration between Upway and Conte’s Bike Shop lets you easily trade in your e-Bike and receive an incentive to put toward a new model at Conte’s. And for a limited time, you’ll receive an additional incentive on top of the trade-in value when you buy a Gazelle electric bike!

This exciting trade-in program is the perfect way to upgrade your ride while giving your old bike a second life. This special offer is available at all of Conte’s Bike Shop locations on the East Coast, spanning across Virginia, Georgia, Florida, North Carolina, Massachusetts, and Washington, D.C.

Upway’s Trade-In Program delivers excellent deals for customers and supports local retailers like Conte’s Bike Shop with stores all across the East Coast. Working with these brick-and-mortar locations helps the local economy and builds relationships with your neighborhood Conte’s team of experts.

TradeIN, TradeUP

It’s as easy as getting your Upway trade-in estimate online and coming into one of the many Conte’s locations along the East Coast. The Upway x Conte’s Bike Shop Trade-In Program is powered by our proprietary pricing algorithm that provides valuation estimates within seconds to streamline the process and make competitive offers. Been thinking of upgrading? Now’s the time to trade in to trade up!

How does the Upway x Conte’s Bike Shop Trade-In Program work?

1.    Visit Conte’s online trade-in tool: Learn more about the program and answer a few simple questions about your e-Bike to get a quick valuation.

2.   Bring your used e-Bike to any Conte’s Bike Shop location: Like your estimate? Bring your bike into any Conte’s location and receive your trade-in value via in-store credit. Be sure to bring your battery, keys, and charger.

3.   Trade-in: Accept the trade-in offer and receive an instant discount that goes toward the purchase of a new electric bike at the store. If you buy a new Gazelle e-Bike, you’ll receive an additional incentive on top of the value of your used e-Bike.

4.   Most importantly, enjoy your upgraded e-Bike and ride safely!

The used e-Bike will be transported to an UpCenter where it’s reconditioned and prepared for sale on Upway, supporting a more sustainable, circular economy and lowering prices for consumers.

Additional incentive when you buy a Gazelle e-Bike!

There’s an even sweeter deal when you decide to upgrade to a Gazelle electric bike at Conte’s. For a limited time, receive an additional incentive on top of the trade-in value of your e-Bike if you buy a Gazelle model!

Receive $250 extra on the value of your e-Bike if you trade up to a new Gazelle bike priced up to $3,500
Receive $500 extra on the value of your e-Bike if you trade up to a new Gazelle bike priced above $3,500

About Conte’s Bike Shop

Founded in Virginia in 1957, Conte’s Bike Shop has grown from a single family-run storefront into one of the most trusted bicycle retailers on the East Coast. With 21 locations across states including Virginia, Georgia, Florida, North Carolina, Massachusetts, and Washington D.C., Conte’s is known for pairing world-class bike brands with personalized, expert service.

Find the E-Bike You’ll Love

Conte’s isn’t just a place to buy bikes— it’s a hub for cycling culture. Whether you’re new to riding, training for a race, or just exploring new ways to commute, Conte’s knowledgeable staff takes pride in helping every customer find the perfect ride. Their shops offer:

Premium bikes of all styles from top brands like Cannondale, Gazelle, Santa Cruz, and many more
A wide selection of e-Bikes, with models for city, adventure, and performance riders
Professional bike fitting services to ensure you get the most from your setup
Expert maintenance and repairs backed by decades of experience
Trade-in options for riders looking to upgrade

The Conte's Advantage

What sets Conte’s apart is their deep commitment to the rider experience. Every location is staffed by passionate cyclists who believe that the right bike can change someone’s life. From weekend warriors to urban commuters, Conte’s helps riders at every level go farther, ride safer, and enjoy the journey.

Before you head out to a Conte’s Bike Shop location, get your taste buds tingling by checking out Upway’s large selection of Gazelle electric bikes. With a century-long Dutch heritage in their DNA, Gazelle e-Bikes are the perfect hybrid e-Bikes for commutes, leisure rides, and two-wheeled adventures. Each model features a premium Bosch motor, an integrated rear wheel lock, and commuter-friendly fenders and rear rack.

Key Takeaways

Seamless Trade-In Program: Customers can easily trade in used e-Bikes at any of the 21 Conte’s Bike Shop locations on the East Coast and apply the value toward a new electric bike.
Extra Incentives for Gazelle Upgrades: For a limited time, trade-ins toward Gazelle e-Bikes come with up to $500 in bonus value depending on the model’s price.
Sustainable, Local Impact: The program supports a circular economy by reconditioning used bikes and strengthens local cycling communities through trusted retailers like Conte’s.

Check our e-Bikes

Upway x Conte’s Bike Shop: Trade-In Program